Café Marketing Guides & Resources

Practical, developer-style guides on AI-powered café marketing: model orchestration, production workflows, Generative Engine Optimization, and using the Java Jacket sleeve as phygital marketing infrastructure.

Playbook

The Phygital Thesis

Why the coffee sleeve is the highest-ROI physical touchpoint in a café's marketing stack — and how it bridges the physical and digital.

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Playbook

The AI Café Ecosystem

The tools, prompt patterns, and operating models that let a small café run marketing like an enterprise.

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Playbook

Actionable AI Workflows

Copy-ready workflows for social content, sentiment monitoring, and data-driven menu engineering.

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Playbook

Generative Engine Optimization (GEO)

How to make your café discoverable inside AI answer engines, not just Google.

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Playbook

The Sleeve as a Phygital Asset

Tactile metrics, three sleeve strategies, and dynamic QR integration that turn a sleeve into a measurable channel.

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Playbook

llms.txt: Make Your Café Legible to AI

What llms.txt is and why it matters — a plain-text outline served at your site root that lets AI answer engines discover your authoritative content without scraping rendered HTML.

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ROI

Coffee Sleeve Advertising ROI & CPM

A standalone deep dive on sleeve economics: how to calculate cost per impression and ROI, and why ~53 minutes of dwell time beats digital display.

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GEO

Get Your Café Cited by AI (GEO Guide)

A practical Generative Engine Optimization checklist: how ChatGPT, Perplexity, and Gemini pick which café to cite — and the exact steps to become one.

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AI Tools

ChatGPT vs Claude vs Gemini for Cafés

A task-by-task comparison of the three major AI models for café marketing — which to use for content, brand voice, and local research, and how to chain them.

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Co-Branding

The MoJo Match Model (Co-Branded Sleeves)

How a café and a non-competing local business split one custom coffee-sleeve run — and its cost — for premium cup-side placement at roughly half price.

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Buyer Guide

Sleeve Printing vs Cup Printing

Whether to brand a printed sleeve or a printed cup — how the two compare on cost, minimums, design flexibility, and sustainability, and when each one wins.

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Buyer Guide

How to Order Custom Coffee Sleeves

A step-by-step walkthrough of ordering custom-printed coffee sleeves — choosing your line and size, sending artwork, approving a proof, production, and delivery.

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Buyer Guide

Eco & Compostable Coffee Sleeves

Every Java Jacket coffee sleeve is made from recycled material, 100% compostable, and recyclable. How the Original and Eco II lines compare, and what the certifications mean.

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Ready for the full playbook?

Read the complete AI Café Marketing Playbook — every workflow, pattern, and model in one place.