About

In the Fall of 1991, Jay Sorensen invented the original recycled, best insulating coffee cup sleeve on the market. While leaving a local coffee drive-thru while taking his daughter to school, Jay dropped a cup of hot coffee in his lap because the paper cup was too hot. That got him thinking there must be a better way to get your Joe on the go.

The Sorensen’s house became company headquarters. The Sorensen’s went after their dream by selling to local coffee shops out of the back of their car. Sales percolated quickly after Jay and his wife Colleen went to their first coffee trade show in Seattle.

The family run business has now sold over four billion cup sleeves by putting our customers comfort and satisfaction first. We sell to the corner espresso stand, as well as some of the biggest coffee chains.

We strongly believe in giving back to the community. Click here to view organizations we actively support.